We start with the results that our clients want to get —sales, leads, donations, email signups, online reservations, brand awareness, etc.—
and then identify the activities to systematically and continuously reach those goals.
Our approach to Digital marketing is to start with the results that our clients want to get – sales, leads, donations, email signups, online reservations, brand awareness, etc. – and then identify the best methods to systematically and continuously reach those goals. Those methods generally include some mix of paid search/display advertising, organic search optimization, local search optimization, email marketing, social media management and paid social media advertising.
We’re fanatics about data and we measure anything that’s meaningful, using tools like Google Analytics, conversion tracking in Google Adwords, Facebook Insights, and a wide variety of third-party tools. We build custom dashboards for our clients to report metrics that are meaningful to their objectives, and we discuss these metrics frequently to identify oportunities to improve.
Our experience includes managing hundreds of thousands of dollars annually in paid search advertising, sending millions of emails on behalf of our clients, creating and managing dozens of ongoing search engine optimization campaigns (including local search), analyzing data from millions of website visitors, and social media strategy development and ongoing management/execution.
We’re experienced users of Google Analytics, Google Adwords (search, display, and retargeting), Microsoft AdCenter, Facebook paid advertising (including retargeting), LinkedIn advertising, third-party testing tools, Google Webmaster Tools, and email marketing systems including Constant Contact, Vertical Response, AWeber, InfusionSoft, MailChimp, and more.
Barn Door Media is a member of Google Partners, with full-time staff who are Google Certified Advertising Professionals and Google Analytics Qualified Individuals. (If you are interested in Google Adwords, we highly recommend Google's Advertiser Guide to Working with a Third-Party Partner.)
If you'd like to discuss how we can help you get more from your website, ecommerce store, or other online presence, please contact us for a free, no obligation, no pressure, no hype, no nonsense conversation.